The priority of SEO is to get clients' web pages into search engines and directories as well as to have them ranked good enough to be found by end users. Marketing and usability should come hand in hand so that the site owner does not only have prime spots in search engines but also customer conversion as well. The ultimate challenge of any website developer is to be able to ultimately build sites for people and not for search engines only. The goals of SEO web or Seo is to get inbound links pointing to a website or web page and improve its position in the results of search engines . And to do that, we must respect the rules of site design and use of a series of tricks, because the number of links is an indication of the popularity or importance of this site or this page.

The search engines often use it as a factor in determining the ranking of this site, hence the use by webmasters of various techniques to increase the number of backlinks. The listing fee is to buy keywords at auction in order to be positioned on the front page of the results of search engines . We find these sponsored links or sponsored results alongside the search tools, usually on the right of the results of referencing natural. Do not hesitate to spend money because it pays unlike REFERENCEMENT or referencing natural. For the latter case, there must be a site already exists for several months or even years to be sure to get the best positioning results in search engines. The paid placement is essential when you are looking to sharpen your customers and especially manage your ads strategically limiting your budget for your campaigns.

An important part search engine optimization involves the process of developing a website that is search engine friendly. Search engine friendly web design entails building website elements such as layout, structure, graphics, coding, linking between pages, written material, and photography in a manner that search engines want to see. All the search engine optimization procedures go around the website by and large impact and utility and apparently the content and the keywords that are decided to be utilized for the optimization process, collectively decide the fortune. Therefore, keyword research wants proficiency and should be performed under the management of experts.